If you do some analysis, you will notice that animated explainer videos are becoming more and more used by businesses and startups in the last five years. This is not a surprise because these videos have shown that they can be used as an effective marketing tool. If you are an entrepreneur trying to promote his startup, you should know that there are a few different types of explainer videos. Yet, most people choose animated explainer videos and here’s why.
They are short but effective
With the help of a good animated explainer video, you can share your business message with your audience in a short period of time. The average length of an animated explainer video is just 90 seconds. You can use these videos to reach prospective clients, media, business partners, investors and influencers too. Most people use animated explainer videos to explain who they are, what does their company do and the advantages of using their services/products. Of course, by using an effective call to action in a video like this, you can encourage viewers to take action.
Audio and visual learning
Contrary to popular belief, animated explainer videos can trigger both audio and visual senses. Plain text can help, but the truth is that the human mind remembers videos the best. Don’t forget that in addition to the fact that animated explainer videos are informative tools, they are also educational tools. This is especially true when it comes to whiteboard videos.
Numerous studies have shown that animated explainer videos are excellent for brand building too. Obviously, this is something that every entrepreneur wants and needs for their startup. But, in order to reap these benefits, you must create a high-quality explainer video. It is also a good idea to create a few characters that will help you establish a connection with your target audience.
They are mobile friendly
Are you aware that animated explainer videos are mobile-friendly content? Another interesting fact is that most people today are using mobile devices (smartphones and tablets) to access the Internet. By creating short and effective animated explainer videos, you will be able to reach these users in the best possible way.
When you have an explainer video, you can increase your visibility. It’s easy to share this video on social media platforms, forums and on your website where the video will grab the attention of Internet users.
One of our main aims at Shinga is to take Mutare businesses digital. Digital means increased visibility & growth. We have devised low prices for development starting from basic website design & development, animated explainer videos, and social media management. pic.twitter.com/gUHXRKaO1l
— The Wasu (@wasudigital) 13 de diciembre de 2017