If you are running a business or you are planning on opening one, then you have probably heard the term explainer videos. These videos have a great engaging power which means that they can help you boost your business results. Every explainer video has a certain length. But, have you ever thought about the right length for your explainer video? Should you use a long explainer video or a short one?
In order to answer this question, we will have to take a few things into account. First of all, modern people have a very short attention span. In the past, people have created jokes about the short attention span of goldfish, but it seems that the joke is now on us. This is quite normal because we are bombarded with tons of information on a daily basis and we don’t have to check all the details especially when we are using the Internet. It takes just a few seconds for a person to decide whether they will read/watch or hear the content to the end or not.
So, the first ten seconds are very important for the explainer videos. This is where you have to do your best to keep their attention. Generally speaking, explainer videos that don’t last more than two minutes can create excellent engagement. In case you can make a video like this, you can expect good results. When the video is between two and three minutes long, the attention will start dropping. Longer videos require more work and a different approach.
Although we can’t claim which length is the best, we can freely say that there is a pattern. For example, videos that come in the form of tutorials usually last between 45 seconds and 90 seconds. Classic testimonial videos last between one and two minutes. If you are interested in making creative commercials you should keep them shorter than one minute.
If you want to create an attention-grabbing animated explainer video, you should probably keep it between 60 and 90 seconds. This is more than enough time to share your message and keep viewers engaged. There is also sufficient time for a call to action. You can use up to 250 words in 90 seconds.
When creating an explainer video, you can choose between two options – a DUY approach and a professional video production company. Each option comes with some pros and cons.